Copyright © All Rights Reserved Coe Information Celebrating 29 Years, 1982 -2010
2. Tailor your message
Personalize your message for the audience you want to reach, one on one, and specify their response, whether it's a phone call, a visit to your website, or taking advantage of a coupon. Focus on the benefits for the prospect, including a timely offer to encourage a response.
3. Track your response
Direct mail is efficient, timely, and less expensive than other traditional forms of advertising, so you can keep track of the response to each mailing to find your best options. A direct mail campaign should make use of repeated mailings to fine-tune the message and increase your results.
1. Target your market
The right mailing list is vital. The best message won't get results if it's sent to the wrong audience. You know who your best prospects are, so focus the list on the kind of people who are most likely to respond. You won’t waste time and money on unlikely prospects.
Coe Information has been providing direct mail services in Austin and other Texas cities since 1982. We’ll help you plan your campaign to get the best response, whether you choose the complete package or just need a little advice.
We offer:
• accurate lists compiled locally and updated monthly
• help with design, copy, and layout for your mailing piece
• printing, addressing, and mailing services
