Direct Mail Specialists
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Copyright © All Rights Reserved ■ Coe Information ■ Austin’s Direct Mail Specialists since 1982
Getting Started
Coe Information
2709 S. Lamar Blvd., Suite 103
Austin, TX 78704
Tel: (512) 441-8133
US: (800) 441-8133
www.coeinformation.com
Special
Postcard
Mailing Offer:
Save up to
$100
Direct mail is a proven and cost-effective way to deliver a
personalized message
to your best prospects. It has a higher return
on investment (ROI) than other traditional
forms of advertising. Direct mail
gives you complete control of the campaign: the
audience, the offer, and the timing.
The Mailing List: Focusing on Your Best Prospects
Target your best prospects by selecting consumers or businesses by area (ZIP Code, census tract, or custom radius around your business location). You can also choose by categories such as age, gender, and income level or type of business (SIC codes).
Or you can focus on groups such as new homeowners and new businesses.
► The Mailing List »
► Mail List Counts for Austin, Dallas, Fort Worth, Houston, San Antonio »
The Message: Reaching Your Audience One on One
Tailor your message for the audience you want to reach. Focus on one central idea
in
each mailing piece. Make it clear how you want your prospects to respond: for example,
by telephoning or by visiting your website. A time-limited offer such as a discount
or coupon will increase your response rate.
► Design and Design Templates »
The Campaign: Tracking Your Success
Direct mail is most effective with a campaign of repeat mailings. Repetition is the
key.
By tracking the results of each mailing you can get quick feedback and fine-tune
the
response. You can make ongoing adjustments to the target audience or the
offer to
increase your response rate. Call 441-8133 for a FREE consultation
on a customized
mailing campaign for your business.
► For complete postcard campaigns, see Postcard Packages and New Movers »
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